Partnering with CEOs and enterprise leadership teams to build cultures people love — driving talent attraction, retention, and market reputation at scale.
Louis Carter is a world-renowned organizational psychologist transforming how companies approach employee engagement, recruitment, and retention. As founder and CEO of Best Practice Institute, Louis created the groundbreaking Most Loved Workplace® methodology and the MLW HR analytics platform.
With 12 bestselling leadership books including “In Great Company: How to SPARK Peak Performance” (McGraw Hill), Louis brings decades of research to organizations worldwide. His data-driven approach produces 2-4× better retention, talent acquisition, and performance than non-certified workplaces.
Lou received his graduate degree in Social-Organizational Psychology from Columbia University with honors.
The only independent workplace certification built on evidence, not empty accolades. Prove your culture, attract top talent, and gain a measurable competitive advantage
Evidence-based insights on leadership, workplace culture, AI in HR, and organizational change from Louis Carter.
By Louis Carter, Founder & CEO, Most Loved Workplace I’m 6 hours deep into AI tools today and its only 9:43am. Again. I’m burning through tokens like a venture-backed startup burns through Series A cash.
Introduction I have been studying workplace dynamics for 25 years. And I have never seen a hiring market quite like this one. Cangrade’s 2026 Hiring Outlook calls it the “precision era.” The phrase is accurate:
What Generative AI Reveals About Corporate Volunteering Generative AI now allows investors, regulators, and employees to evaluate corporate volunteering claims at scale. Early AI audits show that many programs described as “volunteering” deliver limited participation,
“Leaders and managers are going to fall in love with Louis Carter’s coaching… Louis gives you a simple process to become a better and more effective leader through his own methods of co-creating and achieving real tangible goals.”
Rated #1 Executive Coach, Bestselling Author of 'What Got You Here Won't Get You There'
“Lou is an experienced leadership and human resource development professional with a keen ability to link business and human resource strategy. A ‘big picture’ thinker, he is creative and innovative. He quickly grasps the nature of organizational challenges.”
Chairman, Frances Hesselbein Leadership Forum
“I’ve had the pleasure of offering leadership coaching to executives in several Fortune 500 companies and governments, including the U.S. Department of Defense and the United Nations.”
CEO, Springfield Clinic
Louis Carter uses a proven methodology rooted in social-organizational psychology to help CEOs and leadership teams build emotionally connected, high-performing workplaces. His approach combines the MLW HR analytics platform, the Love of Workplace Index, and decades of research from 12 bestselling leadership books to produce measurable results — including up to 94% higher retention and 2-4× greater productivity.
Most Loved Workplace® certification is the only independent workplace certification built on evidence, not empty accolades. It uses the Love of Workplace Index, a data-driven methodology developed by Louis Carter and Best Practice Institute, to measure and validate genuine employee engagement and culture. Companies like Crocs, Canon, Chipotle, BlackBerry, ACE Hardware, and Patagonia have been certified.
The Love of Workplace Index is a proprietary assessment tool developed by Best Practice Institute that measures how employees truly feel about their workplace. It evaluates systemic collaboration, positive future vision, values alignment, respect, and company mission — providing organizations with actionable, data-driven insights to improve culture and business outcomes.
The application takes just 1-2 minutes to start. The full process involves six steps: Apply, Validate, Evaluate, Certify, Promote, and Activate your talent advantage. The timeline depends on your organization's readiness, but most companies complete the process efficiently with support from the BPI team.
Research shows that Most Loved Workplace® certified organizations experience up to 94% higher retention, 2-4× greater productivity, improved talent acquisition, and significant gains in employer brand reputation. These outcomes are driven by emotionally connected leadership and data-driven culture strategies.
CertCheck (certcheck.mostlovedworkplace.com) is a tool that allows organizations to quickly assess their workplace culture readiness. It provides an initial evaluation of where your organization stands relative to Most Loved Workplace® standards, helping you understand what steps are needed to achieve certification.
Join the elite organizations that have discovered the competitive advantage of becoming a Most Loved Workplace®
Founder of Most Loved Workplace®. Organizational Psychologist. Author. Speaker.
