In Great Company

Drive long-term profits and growth by making the company a place your employees love.

Buy from Amazon

In Great Company presents a practical approach to ensure that your employees perform at their highest possible levels. It’s not about increasing salaries, offering huge bonuses, or investing in the latest employee engagement tools. The real answer is simpler, deeper, and longer-lasting: getting your people to love where they work.
Founder and CEO of one of today’s top leadership development firms, Best Practices Institute, Louis Carter takes you step by step through the process of building a lasting emotional connection between your staff and your company. Carter’s proven strategy is founded on five key principles: collaboration, optimism, values, respect, and performance. Fuse them together, and your company will be the envy of your industry.
This groundbreaking guide provides everything you need to create an environment where people have a strong sense of belonging―a place where people finally feel like they’re part of something big, where employees want to work collaboratively and creatively, where your staff and your company grow together. Bridge the engagement gap by ensuring that every member of your team spends their entire work day in great company.

In Great Company 2
In Great Company 3

In Great Company explores the humanity of an organization and the importance of emotional connectedness. It offers a set of frameworks and a plethora of practical examples and approaches that can help unleash the power of the people and extraordinary performance.”

Hubert Joly, Chairman and CEO, Best Buy

In Great Company 3

“Louis’ process for In Great Company really works. It develops the greatest culture, with the greatest people in place, and the greatest systems for collaboration. It is absolutely the best way to transform and generate real results.“

Brian Fishel, Chief Human Resources Officer, KeyBank

In Great Company 3

“An incredibly important book that will change the way we lead and manage today. Carter distills the essence of what it takes to be a truly great leader.“

Frances Hesselbein, Chairman, Frances Hesselbein Leadership Forum, and Editor-in-Chief, Leader to Leader Journal

C-suite leaders don’t get there by accident. It takes decades of relationship building, collaboration, and expertise building. Succeeding in a company means more than just having technical expertise. It means you will manage and lead teams and eventually 100s and thousands of people. For most people leading thousands of employees worldwide seems like an impossible task. Most wonder how they even can lead their own family let alone 1000s. And, you are not alone. Most lack the managerial and leadership skills necessary to be a great CEO and lead In Great Company.

Most feel comfortable being led rather than leading. It takes a very strong and experienced person to know the nuances – the art and science behind leading. It takes a deep understanding of how people interact, listen, and have positive sentiment toward each other and the company.

What is it like to lead In Great Company. Leading In Great Company means you are a facilitator, collaborator, and creator of a culture of respect and outcomes. You enable teams and individuals to become “go-to” leaders for themselves and others rather than being constantly led and told what to-do. Becoming an In Great Company leader means you let go of pre-conceived notions of relationships and work. You get out of your own way and other’s way of getting the job done. Set you goals, vision, allow for collaboration, and create respect all around you. Facilitate, check-in, and readjust. That is the process of becoming an In Great Company leader that will ultimately make everyone want to work for you and be around you. Because when people see success, everyone wants to become a part of it.

In Great Company 6

You get all the instruments, tools, and resources you need to create team alignment with your goals and ensure your staff works together to drive profits and grow business.

In Great Company 7

How to Lead In Great Company and Skyrocket Growth

The proven way to skyrocket business growth, and top team effectiveness: Ensure your employees, Board, top leaders and outside partners are aligned, collaborating, respectful, and have a positive vision for the future. 

In Great Company presents a bottom line, pragmatic, evidenced based process to ensure that employees are highly motivated, love their company, and perform at their highest best. These granular strategies forge a lasting emotional sentiment toward each other and the company by creating a psychologically safe working environment (wherever you may be) where everyone thrives. The author’s clear, concise, research-backed advice is built on five areas that deliver a high performing, highly motivated team: 

In Great Company 8
Systemic Collaboration

Co-creation is the cornerstone of great systemic collaboration. Facilitate an environment across all divisions and levels of your company – so that you and your team will be deeply heard, and work together toward common and shared goals.

In Great Company 8
Values Alignment

Bottom line practices for aligning your core beliefs, goals, practices, and work methods.

In Great Company 8

Establishing mutual respect is a must for people. Create a culture where it is unacceptable to disrespect people, their ideas, or passions. Appreciation is the key.

In Great Company 8
Positive Vision of the Future

Be clear and positive about your vision of the future. Blame will get you nowhere. Keep your sights toward what you can do better and achieve the success you want for your company.

In Great Company 8
Killer Outcomes

Achieving great outcomes requires that you knock out all of the noise around you. You must remain resolute and strong. People will rally around your successes. However the journey will come with its challenges. Be willing to see the forest for the trees, and show great results. When you create a culture where everyone loves the company, killer outcomes is the only outcome.