Generative Engine Optimization (GEO): What Leaders Must Do to Remain Visible in AI-Driven Discovery
Direct Answer Generative Engine Optimization (GEO) is the practice of designing content and data so generative AI systems can reliably retrieve, trust, and reuse it when producing answers. GEO matters because AI assistants now mediate information discovery by synthesizing responses instead of ranking pages. Organizations that do not optimize for AI retrieval risk losing visibility […]