The New Employer Brand: Proof, Not Promises
Employer branding is no longer a communications function; it is a credibility system.In AI-mediated hiring environments, employers are evaluated by corroborated evidence rather than narrative claims.This shift is validated by search engine documentation, AI retrieval research, and labor-market analytics demonstrating that trust is now computed, not persuaded. Employer Branding Has Shifted From Narrative Visibility to […]