By Louis Carter, Founder & CEO, Most Loved Workplace

I’m 6 hours deep into AI tools today and its only 9:43am. Again. I’m burning through tokens like a venture-backed startup burns through Series A cash. And I’m not a developer. I’m not 23. I didn’t grow up coding. I’m a founder and CEO running a workplace certification business, and until recently, my relationship with technology was professional but distant.

That changed about six months ago.

This is the new reality of AI for business leaders: the barrier to entry hasn’t just lowered; it has vanished. AI didn’t just arrive at my experience level, my IT capability, or my demographic. It blew past all of those things and made them irrelevant. And if you’re reading this thinking, “That’s nice for him, but I’m not there yet”—you’re wrong. You’re next. Whether it’s your IQ, your age, your expertise, the number of hours you’ve spent learning to code, or how comfortable you are with tech—it doesn’t matter anymore. The gap is closing faster than you think.

Here’s what I’ve learned, what I’m doing, and what you should do if you want to stay ahead instead of scrambling to catch up.

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The Moment I Realized I Was Hooked

I’ve always been intellectually curious. I read. I strategize. I build frameworks like SPARK to measure emotional connectedness in workplaces. But I wasn’t the guy tinkering with code at night or diving into developer forums for fun.

Then I started experimenting with AI tools—not as a novelty, but as actual infrastructure for my business. And something clicked.

Within weeks, I wasn’t just using AI. I was building with it. I’m talking real tools. Customer-facing products. Internal workflow automation. Things that used to require a dev team, a project manager, months of back-and-forth, and a five-figure budget.

Now? I’m shipping tools in days. Sometimes hours.

Take VisiPage.ai (www.visipage.ai). I built that using Vibe coding—a combination of AI assistance and modern no-code/low-code platforms. It’s a tool for creating dynamic, intelligent landing pages that adapt based on user behavior and intent signals. I didn’t write thousands of lines of code. I described what I wanted, iterated with AI, and deployed.

Or CallVerdict (https://callverdict.floot.app/), which analyzes sales call recordings and gives you verdicts on what worked, what didn’t, and where your team is leaving money on the table. Built it. Launched it. Using it daily.

Same with FrontDeskEdge (https://frontdeskedge.floot.app/), which helps physicians offices optimize front-desk and customer service interactions with real-time AI coaching.

I’m not a developer. But I’m developing. And that’s the shift.

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The Tools That Changed Everything

I’m not gatekeeping here. You want to know what I’m using? Here’s the stack:

Core AI Platforms:

• Floot – For rapid app deployment and iteration. This is where CallVerdict, CertCheck, Visipage,  and FrontDeskEdge live. I’m here 6+ hours a day creating agentic AI tools.
• Adapt (app.adapt.com) – I’m an advisor here, and for good reason. Adapt has an intelligence layer that’s unlike anything else I’ve seen. It’s not just data enrichment—it’s contextual intelligence that makes your workflow smarter, not just faster. If you use it properly, it will save you millions of dollars and 1000s of people hours (Not exaggerating). Founder Jim Benton (former CEO of Apollo.io and Chorus.ai) built something that actually thinks with you AND for you. 
• Claude (Anthropic) and Floot – I use this for content, strategy, coding assistance, and problem-solving connecting our internal stack for highly focused industry- and ICP-specific material. 

Integration & Workflow:

• Fireflies – Every meeting I take gets transcribed, analyzed, and fed into my knowledge base. No more “what did we decide on that call?”
• Asana – Task management and project tracking. AI helps me auto-generate tasks, structure projects, and keep the team aligned.
• GitHub – Version control for the tools I’m building and iterating on.
• HubSpot – CRM and marketing automation, now supercharged with AI-driven insights and workflows.

The magic isn’t in any single tool. It’s in how they integrate. Fireflies captures meeting intelligence. That intelligence flows into Asana as tasks and projects. HubSpot picks up signals from customer interactions. Adapt layers contextual intelligence across all of it. And Claude (or whatever AI assistant you’re using) becomes the glue that connects your thinking to execution.

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What You Should Do Right Now

If you’re a founder, CEO, or executive and you’re not doing this yet, here’s your roadmap:

1. Start Experimenting—Today

Pick one tool. Not ten. One. Spend 30 minutes a day with it for a week. Learn what it can actually do, not just what the landing page promises.

My recommendation: Start with Claude or ChatGPT. If you want to really get into it, download claude desktop and enable the extensions and API layers you need to integrate your workflows. Ask it to help you with something you’re already doing—drafting an email, analyzing a spreadsheet, brainstorming a strategy. See how it thinks. Then push it further.

2. Build Something Small

You don’t need to launch a SaaS product. Build a tool that solves one annoying problem in your business. A workflow automation. A custom dashboard. A simple app that saves your team 10 minutes a day.

Use tools like Floot, Glide, or Bubble to get started. Use AI to guide you through the process. You’ll be shocked at how much you can accomplish without a CS degree.

3. Integrate, Don’t Silo

AI tools are powerful on their own. They’re transformative when they talk to each other. If you’re not connecting Fireflies to your CRM, or your task manager to your customer data, you’re leaving intelligence on the table.

This is where Adapt shines. It doesn’t just sit in one corner of your workflow—it enhances every part of it with contextual intelligence that actually makes sense.

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4. If You’re Funded, Let’s Talk

I’m advising select VC, Angel, and PE-backed AI startups across all domains—operations, sales, HR, customer experience that align with my business of Most Loved Workplaces® – if you have an AI product that can help our certified Most Loved Workplaces®, let me know and let’s consider working together in a product advisory capacity. If you’re building something in the AI space and you want guidance from someone who’s been in the founder seat and is now deep in the AI trenches, I’m taking appointments as long as you have something that supports the workforce or company growth and scalability in some way. Reach out.

5. Check Your Employer Reputation

While you’re experimenting with AI, don’t forget the human side of your business. Go to certcheck.mostlovedworkplace.com and see how you’re actually perceived as an employer. You’ll get ratings, insights, and actionable advice on how to become a Most Loved Workplace—which, by the way, is one of the strongest signal layers you can create for attracting top talent and customers.

I built that tool too. With AI. Because why wouldn’t I?

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The Real Shift: Capability Is Democratizing

Here’s what keeps me up at night (when I’m not burning tokens): This technology is democratizing capability at a pace we’ve never seen before.

Five years ago, if you wanted to build software, you needed developers. If you wanted deep data intelligence, you needed data scientists. If you wanted to compete with well-funded competitors, you needed a big team and a bigger budget.

Now? You need curiosity, time, and a willingness to experiment.

That’s terrifying for some people. It should be exhilarating for you.

Because if you’re a founder or CEO and you’re not leveraging this, your competitors are. Or worse—some 28-year-old with a laptop and a ChatGPT subscription is building the thing that makes your business obsolete.

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Final Thoughts: You’re Not Too Old, Too Busy, or Too Late

I’m not a developer. I’m not 25. I didn’t have an AI epiphany in a dorm room.

I’m a founder running a business, managing a team, and trying to stay ahead in a market that’s changing faster than ever. And I’m telling you: AI for business leaders has reached my demographic. My experience level. My IT capability.

And it’s coming for yours next—if it hasn’t already.

So stop thinking about it. Start doing it. Pick a tool. Build something. Break something. Learn.

And if you want to talk about how to do this at scale, or if you’re building an AI tool and want advice from someone who’s been there, let’s connect.

Because the future isn’t waiting for you to get comfortable. It’s already here.

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Louis Carter is the Founder & CEO of Most Loved Workplace, creator of the SPARK framework, and an advisor to AI-driven enterprise platforms including Adapt. He spends an unhealthy amount of time building tools, burning tokens, and helping companies become employers of choice.

Want to start?

• Experiment with the tools mentioned above
• Check your employer reputation: certcheck.mostlovedworkplace.com
• Building an AI tool and looking for guidance? Book time with Louis (if you’re funded): https://mostlovedworkplace.com/contact/ 

Tools mentioned:

• VisiPage: www.visipage.ai
• CallVerdict: https://callverdict.floot.app/
• FrontDeskEdge: https://frontdeskedge.floot.app/
• Adapt: app.adapt.com
• CertCheck: certcheck.mostlovedworkplace.com