When I sat down with Kevel’s CEO, it quickly became clear: Kevel’s ascent in the ad tech world isn’t just about powerful infrastructure—it’s about building a business that lives its values from the inside out. What struck me most was how the same principles that define Kevel’s transparent, privacy-first ad solutions are woven into the very fabric of its culture. That’s what makes Kevel a Most Loved Workplace®.
Transparency as a Strategic Advantage
Kevel practices what many only preach: radical transparency. Employees are given full access to financials, leadership decisions, and business challenges. This isn’t just about openness—it’s about empowerment. When teams understand the “why” behind decisions, they make smarter choices and feel deeply invested. It’s the same philosophy that underpins Kevel’s API-first product, giving clients total transparency and control over their ad platforms.
Privacy-First Thinking, Inside and Out
In a world where privacy is often an afterthought, Kevel puts it front and center—both in its tech and in its team. The company builds ad solutions that earn user trust, and it mirrors that trust internally by giving employees the freedom to work autonomously in a fully remote environment. No micromanagement. No second-guessing. Just like their clients, Kevel’s employees are empowered to build what works best for them.
Autonomy as a Cultural and Product Principle
Kevel doesn’t do rigid hierarchies or one-size-fits-all systems. Employees are trusted to manage their own time, lead their projects, and drive results. That same belief in freedom and flexibility is reflected in their product: a customizable ad stack that clients can shape to fit their unique goals, free from vendor lock-in or bloated solutions.
The Bottom Line
Kevel’s secret isn’t really a secret—it’s a mindset.
- Transparency drives alignment and clarity.
- Privacy-first values build trust.
- Autonomy unlocks innovation.
When you empower people—whether they’re employees or customers—great things happen. That’s the Kevel way.
— Louis Carter
