Louis Carter and Ayse Birsel Discuss Change and Creativity

What makes teams and individuals thrive? This engaging podcast episode features two insightful guests who delve into the core elements of high performance and personal fulfillment. First, we hear from Louis Carter, CEO and Founder of Best Practice Institute and a renowned author on leadership and management. Louis introduces the crucial concept of psychological safety […]

Change and Creativity

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What makes teams and individuals thrive? This engaging podcast episode features two insightful guests who delve into the core elements of high performance and personal fulfillment.

First, we hear from Louis Carter, CEO and Founder of Best Practice Institute and a renowned author on leadership and management. Louis introduces the crucial concept of psychological safety in the workplace. He argues that while respect is fundamental, true connection goes deeper. When individuals feel emotionally safe to express themselves within a group, mistakes decrease, performance soars, and teams become more cohesive and resilient. Louis shares compelling insights from his work with top organizations, emphasizing that creating an environment where people feel free from shame and guilt is paramount for collaboration and innovation. He also touches on common reasons why people resist new ideas and the importance of open communication and self-awareness for leaders. Drawing from his book, In Great Company, Louis highlights the power of emotional connectedness, ethical alignment, respect, positive outlook, and collective achievement in fostering peak performance.

Next, the conversation shifts to Ayse Birsel, named one of Fast Company’s Most Creative People and the author of Design the Life You Love. Ayse shares the inspiring story behind her Deconstruction: Reconstruction design process, born from the unexpected downtime during the 2008 economic crash. She explains how this four-step method – deconstruction, point of view, reconstruction, and expression – can be applied not only to business challenges but also to designing a more meaningful personal life. Ayse provides fascinating examples of how she’s used this process with major organizations like Harvard Business Review and Toyota, helping them break down complex issues, identify new perspectives, and build innovative solutions. She underscores the importance of cross-functional collaboration and the need for leaders to champion inclusive and democratic approaches to idea generation.

Together, Louis Carter and Ayse Birsel offer a powerful blend of insights into creating thriving workplaces and fulfilling lives. Whether it’s fostering emotional connectedness and psychological safety in teams or applying design thinking to personal growth, this episode provides valuable frameworks and actionable advice for anyone looking to enhance performance, creativity, and overall well-being. Tune in to learn how to cultivate environments where people feel valued, empowered, and inspired to do their best work and live their best lives.

To dive deeper into these fascinating conversations and hear the full insights from Louis Carter and Ayse Birsel, be sure to check out the original podcast episode! You can find the link in the description below. Thanks for tuning in!

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Frequently Asked Questions

The biggest large employer culture challenges during a spinout or major transformation include: maintaining consistent culture signals across geographically dispersed teams, preventing a vacuum of identity when the legacy brand disappears, and preserving the informal trust networks that made the old organization function. Companies like Kyndryl, which spun out of IBM with 73,000 employees across 5 continents, show that culture infrastructure—systematic onboarding, explicit values, leadership accessibility—must be deliberately built, not assumed to transfer.

Maintaining consistent culture across global offices requires moving from aspirational values to operational infrastructure. The evidence from Kyndryl's Most Loved Workplace certification shows that when employees in Asia Pacific, Europe, North America, South America, and the UK independently describe their culture using the same language—'flexible work,' 'you are heard,' 'career and learning outcomes'—it is not coincidence. It is the result of systematic design: shared onboarding, visible leadership behavior, and consistent feedback loops that translate values into daily experience regardless of location or time zone.

A Most Loved Workplace® certification proves that a company's culture claims are independently verified through employee assessment—not self-reported surveys or marketing copy. The certification uses machine learning to analyze sentiment, emotion, and recurring themes across thousands of employee responses. When a large employer like Kyndryl earns this certification despite a major transformation, it demonstrates that their culture infrastructure survived and scaled through disruption, which is the hardest test any organizational culture can face.

About Louis Carter

Louis Carter is the Founder and CEO of Best Practice Institute (BPI) and Most Loved Workplaces®, a global research and certification organization helping companies build workplaces employees love. He is the creator of the Love of Workplace Index™, a research-based framework used to measure emotional connection between employees and their organizations and predict performance, retention, and culture outcomes. Carter is the author of more than a dozen books on leadership, talent development, and management best practices and has advised Fortune 500 companies, government agencies, and global organizations on leadership and culture transformation. He also hosted the Leader Show, a leadership interview series featured on Newsweek for five years, interviewing executives and leadership experts about leadership and the future of work. His work on workplace culture and leadership has been featured in major publications including Newsweek, The Wall Street Journal, and The Economist. Learn more in “How Louis Carter’s Most Loved Workplace Measures What Really Matters” (New York Business Now) and “Beyond Employer Branding: How Louis Carter Built the Global Standard for Workplace Culture” (NY Tech Media)

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