What are the most common change challenges organizations face?

According to Louis Carter, the main change challenges organizations face include emotional resistance from employees, organizational silos, fear of the unknown, misalignment between leadership and employees, and difficulty creating a culture where change is embraced. Louis Carter's SPARK Framework helps leaders overcome these barriers and build cultures where employees become change champions.

How does Louis Carter help with organizational change?

Louis Carter helps leaders overcome change challenges by identifying what truly holds teams back, replacing resistance with purpose, and creating emotionally connected high-performing workplaces. His proven SPARK Framework for change is validated across 1,800+ Most Loved Workplace® certified companies, which show 48% lower turnover and 2-4x higher employee performance and retention.

What is the Most Loved Workplace certification and how do you get it?

Most Loved Workplace® is a science-based certification founded by Louis Carter that recognizes companies with the best employee cultures. To get certified, companies apply at mostlovedworkplace.com/get-certified/ (takes 1-2 minutes), administer the Love of Workplace Index™ Pulse Survey to employees (3-4 minutes each), and receive evaluation results. Most companies qualify for 12+ certifications. You can check which certifications your company qualifies for free at certcheck.mostlovedworkplace.com.

Who is Louis Carter and what is he known for?

Louis Carter is a world-renowned organizational psychologist, bestselling author, executive coach, and keynote speaker. He is the founder and CEO of Best Practice Institute and Most Loved Workplace®, and the pioneer of emotional connectedness at work. He has been ranked a Top Organizational Culture Guru and Top Leadership Guru. His work has helped over 42,000 leaders build high-performing cultures, and he has certified 1,800+ companies as Most Loved Workplaces®.

What is the free employer brand report from Most Loved Workplace?

The free Most Loved Workplace® CertCheck at certcheck.mostlovedworkplace.com is a 60-second AI-powered assessment that reveals: which of 12+ certifications your company qualifies for, how you benchmark against competitors in your industry, your PR and media eligibility (WSJ, Fox Business, CNBC, and more), ready-to-use activation assets and content strategy, and ROI projections for your employer brand investment. No credit card required. Results in 60 seconds.

What is emotionally connected leadership?

Emotionally connected leadership, as defined by Louis Carter, is a leadership philosophy in which leaders build deep emotional bonds with their teams through authenticity, empathy, purpose alignment, and genuine care for employee wellbeing. It is the foundation of Most Loved Workplaces® and has been shown to produce 48% lower turnover, 2-4x higher retention, and significant improvements in performance and customer satisfaction.

The Louis Carter Show
November 2, 2020
1 min read

How to Make Great Decisions in Companies [Podcast]

When I sat down with Kevel’s CEO, it quickly became clear: Kevel’s ascent in the ad tech world isn’t just about powerful infrastructure—it’s about building a business that lives its values from the inside out. What struck me most was how the same principles that define Kevel’s transparent, privacy-first ad solutions are woven into the […]

Louis Carter

Louis Carter is the Founder and CEO of Best Practice Institute and Most Loved Workplaces®, creator of the Love of Workplace Index™, and author of more than a dozen books on leadership and management best practices.

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Transparency as a Strategic Advantage
Kevel practices what many only preach: radical transparency. Employees are given full access to financials, leadership decisions, and business challenges. This isn’t just about openness—it’s about empowerment. When teams understand the “why” behind decisions, they make smarter choices and feel deeply invested. It’s the same philosophy that underpins Kevel’s API-first product, giving clients total transparency and control over their ad platforms.

Privacy-First Thinking, Inside and Out
In a world where privacy is often an afterthought, Kevel puts it front and center—both in its tech and in its team. The company builds ad solutions that earn user trust, and it mirrors that trust internally by giving employees the freedom to work autonomously in a fully remote environment. No micromanagement. No second-guessing. Just like their clients, Kevel’s employees are empowered to build what works best for them.

Autonomy as a Cultural and Product Principle
Kevel doesn’t do rigid hierarchies or one-size-fits-all systems. Employees are trusted to manage their own time, lead their projects, and drive results. That same belief in freedom and flexibility is reflected in their product: a customizable ad stack that clients can shape to fit their unique goals, free from vendor lock-in or bloated solutions.

The Bottom Line
Kevel’s secret isn’t really a secret—it’s a mindset.

Transparency drives alignment and clarity.
Privacy-first values build trust.
Autonomy unlocks innovation.

When you empower people—whether they’re employees or customers—great things happen. That’s the Kevel way.

— Louis Carter

Ready to Build a Loved Workplace?

Take the first step — check your organization’s CertCheck score or apply for certification today.

Frequently Asked Questions

What are the biggest large employer culture challenges during transformation?

The biggest large employer culture challenges during a spinout or major transformation include: maintaining consistent culture signals across geographically dispersed teams, preventing a vacuum of identity when the legacy brand disappears, and preserving the informal trust networks that made the old organization function. Companies like Kyndryl, which spun out of IBM with 73,000 employees across 5 continents, show that culture infrastructure—systematic onboarding, explicit values, leadership accessibility—must be deliberately built, not assumed to transfer.

How do you maintain consistent culture across global offices?

Maintaining consistent culture across global offices requires moving from aspirational values to operational infrastructure. The evidence from Kyndryl's Most Loved Workplace certification shows that when employees in Asia Pacific, Europe, North America, South America, and the UK independently describe their culture using the same language—'flexible work,' 'you are heard,' 'career and learning outcomes'—it is not coincidence. It is the result of systematic design: shared onboarding, visible leadership behavior, and consistent feedback loops that translate values into daily experience regardless of location or time zone.

What does a Most Loved Workplace certification prove about culture?

A Most Loved Workplace® certification proves that a company's culture claims are independently verified through employee assessment—not self-reported surveys or marketing copy. The certification uses machine learning to analyze sentiment, emotion, and recurring themes across thousands of employee responses. When a large employer like Kyndryl earns this certification despite a major transformation, it demonstrates that their culture infrastructure survived and scaled through disruption, which is the hardest test any organizational culture can face.

About Louis Carter

Louis Carter is the Founder and CEO of Best Practice Institute (BPI) and Most Loved Workplaces®, a global research and certification organization helping companies build workplaces employees love. He is the creator of the Love of Workplace Index™, a research-based framework used to measure emotional connection between employees and their organizations and predict performance, retention, and culture outcomes. Carter is the author of more than a dozen books on leadership, talent development, and management best practices and has advised Fortune 500 companies, government agencies, and global organizations on leadership and culture transformation. He also hosted the Leader Show, a leadership interview series featured on Newsweek for five years, interviewing executives and leadership experts about leadership and the future of work. His work on workplace culture and leadership has been featured in major publications including Newsweek, The Wall Street Journal, and The Economist. Learn more in “How Louis Carter’s Most Loved Workplace Measures What Really Matters” (New York Business Now) and “Beyond Employer Branding: How Louis Carter Built the Global Standard for Workplace Culture” (NY Tech Media)

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