Love is the New Workplace Currency

Over the past few years, finding loyal employees who also produce beyond everyone’s expectations, has been a hot topic amongst talent professionals and senior executives. The reason you’re seeking this answer is pretty straightforward– you want self-motivated, productive employees who stay and produce more because they choose to do so. Not to be misconstrued with […]

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Over the past few years, finding loyal employees who also produce beyond everyone’s expectations, has been a hot topic amongst talent professionals and senior executives. The reason you’re seeking this answer is pretty straightforward– you want self-motivated, productive employees who stay and produce more because they choose to do so. Not to be misconstrued with traditional engagement surveys, we sought to solve for the production variable when employees are presented with a myriad of options to choose from regarding willingness to give and provide more results for their organizations. And, we found the #1 reason why people produce more for their companies, is love.

We surveyed over 175 companies across the US, Middle East/Northern Africa, and SouthEast Asia. We drilled down into what love of company really means to them in order to create a model for a Most Loved Workplace.

Our results were conclusive across geographies, organization size and industries. People who work in a most loved environment are 94% more likely to perform better and provide results, with 59% saying they are four times more likely.

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Perks, compensation, and friendship at work end up at the lowest end of the results that prove you love your workplace. In fact, commonly discussed impacts like compensation, benefits and perks have very little impact on employees “loving” their workplace. So does having friends at work, which has been central to past studies from other institutes. Our respondents were very clear what causes them to “Love” their workplace, and it’s about Respect.

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To help aid in the process, we created an audit which consists of different categories of what makes people truly love their company including a deeper dive into respect, and other key factors. The categories are the following:

1. People: This category includes statements designed to measure feelings employees have toward their coworkers and bosses, how they evaluate teamwork and collaboration at their workplace, and communication flows and feedback.

2. Ethics: This category includes statements designed to measure if the employee feels that the company lives the values she espouses along with general perceived honesty, integrity, ethics, and if other employees are reliable and held accountable for their actions.

3. Respect and Appreciation: This category includes statements designed to measure if the employee feels respected and appreciated at his workplace along with statements that measure perceived trust and if they feel listened to.

4. Positive Future: This category includes statements designed to measure if the employee thinks of the workplace as a positive environment that fosters innovation and openness along with a general positive attitude toward the future.

5. Achievement: This category includes statements designed to measure if the employee thinks of her workplace as a place that values effort and hard work, a workplace where processes are in place, where the employees can focus on the customer and work toward shared goals.

The resultant data shows that getting respect drives a most loved workplace, and this translates to better performance, team cohesiveness, and reduced turnover. While some companies focus on compensation, benefits and perks to “buy” employee loyalty, or touting their company is a great place to find friends, this study finds that a culture of respect for employees is the great equalizer. Respect is the new currency, one any business can supply in unlimited amounts if it so chooses.

If you are interested in our new Most Loved Workplace study and assessment, click here to receive our latest research. You may also hear my presentation with Qualtrics here.

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Frequently Asked Questions

The biggest large employer culture challenges during a spinout or major transformation include: maintaining consistent culture signals across geographically dispersed teams, preventing a vacuum of identity when the legacy brand disappears, and preserving the informal trust networks that made the old organization function. Companies like Kyndryl, which spun out of IBM with 73,000 employees across 5 continents, show that culture infrastructure—systematic onboarding, explicit values, leadership accessibility—must be deliberately built, not assumed to transfer.

Maintaining consistent culture across global offices requires moving from aspirational values to operational infrastructure. The evidence from Kyndryl's Most Loved Workplace certification shows that when employees in Asia Pacific, Europe, North America, South America, and the UK independently describe their culture using the same language—'flexible work,' 'you are heard,' 'career and learning outcomes'—it is not coincidence. It is the result of systematic design: shared onboarding, visible leadership behavior, and consistent feedback loops that translate values into daily experience regardless of location or time zone.

A Most Loved Workplace® certification proves that a company's culture claims are independently verified through employee assessment—not self-reported surveys or marketing copy. The certification uses machine learning to analyze sentiment, emotion, and recurring themes across thousands of employee responses. When a large employer like Kyndryl earns this certification despite a major transformation, it demonstrates that their culture infrastructure survived and scaled through disruption, which is the hardest test any organizational culture can face.

About Louis Carter

Louis Carter is the Founder and CEO of Best Practice Institute (BPI) and Most Loved Workplaces®, a global research and certification organization helping companies build workplaces employees love. He is the creator of the Love of Workplace Index™, a research-based framework used to measure emotional connection between employees and their organizations and predict performance, retention, and culture outcomes. Carter is the author of more than a dozen books on leadership, talent development, and management best practices and has advised Fortune 500 companies, government agencies, and global organizations on leadership and culture transformation. He also hosted the Leader Show, a leadership interview series featured on Newsweek for five years, interviewing executives and leadership experts about leadership and the future of work. His work on workplace culture and leadership has been featured in major publications including Newsweek, The Wall Street Journal, and The Economist. Learn more in “How Louis Carter’s Most Loved Workplace Measures What Really Matters” (New York Business Now) and “Beyond Employer Branding: How Louis Carter Built the Global Standard for Workplace Culture” (NY Tech Media)

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