To hear from frontline employees, go where they already are. Send the survey by text as well as email, fit it around their shifts, and break the results out by team so you can see who answered. Then show them what changed. That last step is why they answer next time.
Why are frontline employees missing from surveys?
Because most surveys go to an inbox. Housekeeping, kitchen crews, drivers and the night shift often don’t have a work email they check. So the results describe your office, not your company. The people closest to your customers become the ones you hear from least.
How do you reach people who never sit at a desk?
Use the channel they already use: their phone. In the Most Loved Workplace® app, you can invite employees by email or by text, and resend any text that didn’t go through.
Then make it easy to say yes. Let managers mention it at the start of a shift. Give people time on the clock to answer. Tell them it’s anonymous and run by someone outside the company, because it is.
How do you know if you reached them?
Set up your teams before the survey goes out, so the report breaks results out by group. Compare response from frontline teams with response from office teams. A quiet team isn’t a happy team. It’s one you haven’t heard from yet. Close that gap before you read the scores.
What do frontline employees want to see afterward?
Proof that someone listened. Pick one thing they raised, fix it, and tell them you fixed it because they said so. On a frontline team, that usually means a change to how the shift runs, not a new program. People who see that answer again.
Who’s missing from your data? Your free Most Loved Workplace® Opportunity Report gives you an outside read on your culture. Get Your Free Opportunity Report →
Frequently Asked Questions (FAQs)
Can you send an employee survey by text?
Yes. The Most Loved Workplace® app sends invites by email or text, and you can resend texts that fail.
How do I see which teams answered?
Set up teams before the survey goes out. The report then breaks out results by group.
Should frontline employees answer on paid time?
If you can, yes. Asking people to answer on their own time tells them how much it matters to you.
What should I do first when results come in?
Fix one thing a frontline team raised, and tell them you did.
